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    題名: 廣告遊戲中的互動性與食物類別對兒童飲食攝取的影響
    The effects of interactivity and food categories of an advergame on actual food intake among children
    作者: 張景婷
    Chang, Ching Ting
    貢獻者: 林日璇
    張景婷
    Chang, Ching Ting
    關鍵詞: 廣告遊戲
    互動性
    食物攝取
    角色代入感
    Advergame
    Interactivity
    Food intake
    Identification
    日期: 2017
    上傳時間: 2017-04-05 15:42:55 (UTC+8)
    摘要: 隨著兒童的肥胖問題日漸嚴重,專家學者開始紛紛探究問題的根源為何,文獻指出「垃圾食物的廣告」是重要原因,當中又以廣告遊戲(Advergame)的娛樂、互動與接觸時間長等特質更讓人擔心。

    本研究以實際測量食物攝取量的方式來檢驗兒童在接觸不同食物商品(健康食物、非健康食物、無食物)的廣告遊戲後,是否會受到遊戲中該食物種類的影響,進而攝取較多遊戲中出現的食物。另外,本研究加入重要的遊戲特質「互動性」與「角色代入感」(Identification),進一步來檢驗其對食物攝取量的影響。

    研究結果顯示,相較於接觸「無食物廣告遊戲」的兒童,接觸「健康食物廣告遊戲」的兒童顯著攝取了更多健康食物。另外,互動性的存在與否雖無法直接影響兒童食物攝取量的多寡,但卻可以增強兒童對遊戲角色的代入感,進一步增加食物攝取量。
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    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    103464031
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103464031
    資料類型: thesis
    顯示於類別:[傳播學院傳播碩士學位學程] 學位論文

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