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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/112268

    Title: 中小企業策略矩陣分析法之應用_以A公司為例
    The application of strategic matrix analysis in small and medium-sized enterprises-the case A company
    Authors: 蔡依蓉
    Tsai, Yirong
    Contributors: 彭朱如
    Tsai, Yirong
    Keywords: 策略矩陣
    Strategic matrix analysis
    Business strategy
    Small and medium-size enterprises
    Date: 2017
    Issue Date: 2017-08-28 12:06:03 (UTC+8)
    Abstract: 現今中小企業對台灣的重要性日益增加,而創業主的策略時常容易有思考不夠全面或不易清楚傳達給所有員工,因此本研究應用策略矩陣分析法於中小企業的策略制定實務當中,主要目的為日後提供企業在應用策略矩陣分析法的參考,使企業在策略思考上能夠全面且易於向所有員工闡述策略,希冀能有助於中小企業的營運與成長。
    Small and medium-size enterprises are more and more vital for Taiwan, but in these kinds of enterprises, it’s common that the strategy will rely on the CEO’s commercial intuition and knowledge. It will result that the strategy lacks comprehensive thinking and is difficult to explain to employers. Therefore, the main purpose of this study is offering the example of applying thinking framework, Strategic Matrix Analysis, to small and medium-size enterprises for assisting them trying to think comprehensively and explain clearly.
    Base on Strategic Matrix Analysis, this study use case study research method with a small and medium-size enterprise, collecting information by interviewing the CEO, high-level managers and literature reviewing.
    The research procedure is as below. First, the study analyzes the situation of the industry for figuring out the beginning point, then analyzing the business process, the feature and the target audience of product and the level of vertical integration. Next, the study applies the strategic matrix, setting five strategic modules and detailing the premises of each module. Finally, the study suggests the functional strategies for complementing the strategic modules successfully.
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    2.內政部建築研究所(1997)。建築室內裝修防火設計施工手冊之編訂。台北: 內政部建築研究所
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    7.經濟部中小企業處(2014),104年中小企業重要統計表,2017年5月30日,取自網址: http://www.moeasmea.gov.tw/ct.asp?xItem=13559&ct
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104363096
    Data Type: thesis
    Appears in Collections:[企業管理研究所(MBA學位學程)] 學位論文

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