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    題名: Facebook作為政治與公共議題討論場域:從期望違反理論探討使用者之議題管理策略
    Facebook as a political forum:An application of expectancy violation theory to Facebook user behavior of managing posts of political issues on News Feed
    作者: 廖海貝
    Liao, Hai Pei
    貢獻者: 林日璇
    廖海貝
    Liao, Hai Pei
    關鍵詞: 期望違反理論
    臉書
    政治傳播
    議題管理策略行為
    Expectancy violation theory
    Facebook
    日期: 2017
    上傳時間: 2017-08-28 12:06:05 (UTC+8)
    摘要: 本研究於期望違反理論(Burgoon, 1978)架構底下,檢視「Facebook使用動機」、「Facebook用來作為政治討論場域的同意程度」、「線上政治表達行為頻率」與「Facebook上對政治議題的處理策略行為」之間的關係,並藉此探討台灣使用者如何在Facebook上與政治與公共相關議題的貼文互動。
    研究依照親疏不同的對象(親近的好朋友、不熟的朋友),以及政治立場(相同、相反)分為四個情境。透過網路蒐集1188份問卷,結果發現,當使用者與Facebook上互動對象的政治立場相同時,無論彼此關係為親或疏,使用者會較傾向「提高」與政治議題互動,其中又以「留言回應」行為最多;而政治立場相反時,也無論彼此關係為親或疏,使用者皆會較傾向採取「降低」與政治議題互動,其中以「隱藏貼文」最多行為。結果顯示,即使面對相反的政治立場時,台灣的使用者較少在Facebook上做出如:刪除好友、封鎖他人,這種本身就是中高度違反期望的行為。
    參考文獻: 一、 中文書目
    李政忠(2003)。從抽樣與統計方法探討網路問卷調查的可行性:比較電話訪談與網路問卷樣本的實質差異性。廣播與電視,21:55-95。

    二、英文書目
    Atkinson, R. C., & Shiffrin, R. M. (1968). Human memory: A proposed system and its control processes. Psychology of learning and motivation, 2, 89-195.
    Bennett, W. L. (2008). Changing citizenship in the digital age. Civic life online: Learning how digital media can engage youth, 1, 1-24.
    Bevan, J. L., Ang, P.-C., & Fearns, J. B. (2014). Being unfriended on Facebook: An application of Expectancy Violation Theory. Computers in Human Behavior, 33, 171-178.
    Bonds-Raacke, J., & Raacke, J. (2010). MySpace and Facebook: Identifying Dimensions of Uses and Gratifications for Friend Networking Sites. Indicidual Difference Research, 8.
    boyd, d. m., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13, 210-230.
    Burgoon, J. K. (1978). A communication model of personal space violations: Explication and an initial test. Human Communication Research, 4, 129-142.
    Burgoon, J. K. (1993). Interpersonal expectations, expectancy violations, and emotional communication. Journal of Language and Social Psychology, 12, 30-48.
    Burgoon, J. K., & Jones, S. B. (1976). Toward a theory of personal space expectations and their violations. Human Communication Research, 2, 131-146.
    Burgoon, J. K., & POIRE, L. (1993). Effects of communication expectancies, actual communication, and expectancy disconfirmation on evaluations of communicators and their communication behavior. Human Communication Research, 20, 67-96.
    Elisa Shearer (2015, July 14). 5 Key Takeaways About Twitter Facebook and News Use. Pew Research Center. Retrieved http://www.pewresearch.org
    Ghonim, W. (2016, January). Let's design social media that drives real change. The TED. Retrieved from http://www.ted.com/
    Gil de Zúñiga, H., Molyneux, L., & Zheng, P. (2014). Social media, political expression, and political participation: Panel analysis of lagged and concurrent relationships. Journal of Communication, 64, 612-634.
    Joinson, A. N. (2008). Looking at, looking up or keeping up with people?: motives and use of facebook. Paper presented at the Proceedings of the SIGCHI conference on Human Factors in Computing Systems.
    Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53, 59-68.
    Kosinski, M., Stillwell, D., & Graepel, T. (2013). Private traits and attributes are predictable from digital records of human behavior. Proceedings of the National Academy of Sciences, 110(15), 5802-5805.
    Kushin, M. J., & Yamamoto, M. (2010). Did social media really matter? College students' use of online media and political decision making in the 2008 election. Mass Communication and Society, 13, 608-630.
    Lin, J-H. (2015). Feeling ambivalent: How attitudes toward the political use of Facebook and user motives influence the willingness to express opinions on Facebook, International Communication Association conference, Symposium conducted at Puerto Rico, United States of America.
    Lu, Y., Heatherly, K. A., & Lee, J. K. (2016). Cross-cutting exposure on social networking sites: The effects of SNS discussion disagreement on political participation. Computers in Human Behavior, 59, 74-81.
    McLaughlin, C., & Vitak, J. (2011). Norm evolution and violation on Facebook. New Media & Society, 14, 299-315.
    Mor, Y., Kligler-Vilenchik, N., & Maoz, I. (2015). Political expression on Facebook in a context of conflict: Dilemmas and coping strategies of Jewish-Israeli youth. Social Media+ Society, 1, 2056305115606750.
    Pepitone, J. (2010, March 10). Twitter users not so social after all. CNN. Retrieved from http://money.cnn.com
    Park, N., Kee, K. F., & Valenzuela, S. (2009). Being immersed in social networking environment: Facebook groups, uses and gratifications, and social outcomes. CyberPsychology & Behavior, 12, 729-733.
    Scherman, A., Arriagada, A., & Valenzuela, S. (2015). Student and environmental protests in Chile: The role of social media. Politics, 35, 151-171.
    Shirky, C. (2011). The political power of social media: Technology, the public sphere, and political change. Foreign affairs, 28-41.
    Skoric, M. M., & Poor, N. (2013). Youth engagement in Singapore: The interplay of social and traditional media. Journal of Broadcasting & Electronic Media, 57(2), 187-204.
    Skoric, M., Poor, N., Achananuparp, P., Lim, E. P., & Jiang, J. (2012, January). Tweets and votes: A study of the 2011 singapore general election. In System Science (HICSS), 2012 45th Hawaii International Conference on (pp. 2583-2591). IEEE.
    Smock, A. D., Ellison, N. B., Lampe, C., & Wohn, D. Y. (2011). Facebook as a toolkit: A uses and gratification approach to unbundling feature use. Computers in Human Behavior, 27, 2322-2329.
    Thorson, K. (2013). Facing an uncertain reception: young citizens and political interaction on Facebook. Information, Communication & Society, 17, 203-216.
    Valenzuela, S., Kim, Y., & de Zúñiga, H. G. (2012). Social networks that matter: Exploring the role of political discussion for online political participation. International journal of public opinion research, 24, 163-184.
    Velasquez, A., & LaRose, R. (2015). Social media for social change: Social media political efficacy and activism in student activist groups. Journal of Broadcasting & Electronic Media, 59, 456-474.
    Vitak, J., Zube, P., Smock, A., Carr, C. T., Ellison, N., & Lampe, C. (2011). It's complicated: Facebook users' political participation in the 2008 election. Cyberpsychol Behav Soc Netw, 14, 107-114.
    Vraga, E. K., Thorson, K., Kligler-Vilenchik, N., & Gee, E. (2015). How individual sensitivities to disagreement shape youth political expression on Facebook. Computers in Human Behavior, 45, 281-289.
    Warren, A. M., Sulaiman, A., & Jaafar, N. I. (2014). Social media effects on fostering online civic engagement and building citizen trust and trust in institutions. Government Information Quarterly, 31, 291-301.
    描述: 碩士
    國立政治大學
    傳播學院傳播碩士學位學程
    103464034
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103464034
    資料類型: thesis
    顯示於類別:[傳播學院傳播碩士學位學程] 學位論文

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