English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 80016/109074 (73%)
造訪人次 : 20634352      線上人數 : 568
RC Version 6.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧:
  • 您可在西文檢索詞彙前後加上"雙引號",以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋,建議至進階搜尋限定作者欄位,可獲得較完整資料
  • 進階搜尋
    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/112337

    題名: Inotera Memories: Leader or Dreamer
    作者: Shyu, Yih Wen
    Reinfeld, William
    貢獻者: 國際經營管理英語碩士學位學程
    日期: 2016-06
    上傳時間: 2017-08-31 11:40:05 (UTC+8)
    摘要: This case can be divided into two sections. The first section focuses on how Inotera Memories can effectively analyze capital expenditure and return on investment for long-term capital budgeting in a capital-intensive, highly volatile and competitive industry. The following section is to highlight the strategy shift of Inotera. The DRAM business environment is highly volatile, and continuously requires large amounts of capital to improve process technologies, reduce production costs and achieve economies of scale. The challenge is greater because Inotera Memories is a joint venture of two entities with very different backgrounds, cultures and objectives, but which are not necessarily incompatible. Fei Lin, an assistant vice president in Inotera, and Charles Kau, the president of Inotera, play the central roles in this case study. Fei has been instructed to prepare a report to the board of directors that presents an effective investment evaluation model to ensure the success of Inotera's business model and expansion project. On the other hand, Charles proposed the issue of strategy shift to determine how it has been implemented and whether it needs replacement by a new strategy to meet changed circumstances, new technology, and new market segments.
    關聯: Asian Case Research Journal, 20(1), 111-131
    資料類型: article
    DOI: http://dx.doi.org/10.1142/S021892751650005X
    顯示於類別:[國際經營管理英語碩士學程IMBA] 期刊論文


    檔案 描述 大小格式瀏覽次數


    社群 sharing

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋