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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/112438

    題名: 平面廣告中背景留白大小與背景色彩對產品知覺品質與價格之效果
    The Impact of Ratio of White Space and Background Color of Print Advertisement on Product Perceived Quality and Perceived Price
    作者: 葉冠銘
    Yeh, Kuan Ming
    貢獻者: 張卿卿
    Chang, Ching Ching
    Yeh, Kuan Ming
    關鍵詞: 留白
    White Space
    Print Advertisement
    Perceived Quality
    Perceived Price
    Background Color
    日期: 2017
    上傳時間: 2017-08-31 12:30:54 (UTC+8)
    摘要: 近年隨著設計上追求簡約與極簡風格,使用留白的平面廣告經常可見,除了留白比例的大小有所不同外,留白處的背景色彩也越顯多變。本研究從過去研究為基礎,以「留白比例」為變項切入探討留白比例是否影響消費者對產品的知覺品質與知覺價格,並以一致性理論為基礎,進一步探討「背景色彩的色彩聯想與產品特性間的一致性」是否會作為調節變項影響留白廣告中產品知覺。
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    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0104464030
    資料類型: thesis
    顯示於類別:[傳播學院傳播碩士學位學程] 學位論文


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