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    請使用永久網址來引用或連結此文件: http://nccur.lib.nccu.edu.tw/handle/140.119/112842

    題名: 現代潮流與未來趨勢:分析台北的奢侈品與服務消費行為
    Luxury consumption behavior analysis
    作者: 克萊兒
    Patricia, Glorieux Claire
    貢獻者: 林左裕
    Lin, Tsoyu Calvin
    Glorieux Claire Patricia
    關鍵詞: 奢侈品
    Behavoir analysis
    Taiwan market
    Future trends
    日期: 2017
    上傳時間: 2017-09-13 16:06:21 (UTC+8)
    摘要: The present thesis highlight that despite economics crisis, trends show that luxury market is constently increasing. Since, Asian consumers are particulary demanding for innovation in term of fashion, whereas it is particularly targetted from luxury brands over the world. Many reasons lead us to believe that Taiwan is the right market to study; reflecting Asian sought markets.
    To study current consuming trends, making an overlook of the Taiwanese market by identifying potential group of consumers, those who will have purchasing power in the Taiwanese, luxury market-consumer’s behavior may be determined allowing a better understanding of the market and its possible evolution. Results may help western companies in order to implement new brands, products or services on Asian market.
    Profiling customers have been hard to defined. However, results prove that being the Only kid in the family, the Shopping experience, Social motivation or Emotional attachement must be considered when targeting customers.
    A twenty-questions Survey has been conducted in three different places in Taipei. The later, first, focused on demographic and socio-economics data, the second part shows shopping trends of taiwanese buyers, whereas, purchase factors remain in the last category of the questionnaire. Logit regression and Stata-program have been used to instrumentate the research.
    參考文獻: D’Arpizio, F. Levato, D. Zito & J. de Montgolfi (2015). Luxury goods
    worldwide market study. How luxury brands can rebuild to win, Annual Report, , 6-12. http://www.bain.com/Images/BAIN_REPORT_Global_Luxury_2015.pdf
    C. Becker (2014), La marque Rouge. Shanghai - Luxe - Art & Mémoire,
    Shanghai, 28-6.1
    Businessdictionary. (2016). Definition of luxury goods. Retrieved 2016,
    from Businessdictionary: http://www.businessdictionary.com/definition/luxury-goods.htmlR.
    Chadha, & P.Husband (2006). The Cult of the Luxury Brand:
    Inside Asia's Love Affair, 21-65.
    Chen, C.-Y., Chao, C.-H., Lee, Y.-J., TSAI, & Pei-chuan. (2012).
    Exploration of the differences in Taiwanese women’s purchasing decisions towards luxury goods and general products. African Journal of Business Management , 548-561.
    Collins Dictionary (2017) Definition of one parent family. Retrieved
    2017: https://www.collinsdictionary.com/dictionary/english/one-parent-family
    Economictimes. (2016). Definition of 'Brands'. Retrieved 2016, from
    Economictimes: http://economictimes.indiatimes.com/definition/brands
    E. Wright (2015). Are you a SINK? Financial Planner, FChFP, and Accredited Aged Care Professional: https://www.linkedin.com/pulse/you-sink-single-income-kids-erin-wright
    Euromonotor (2017). Luxury Goods in Taiwan, Country Report: http://www.euromonitor.com/luxury-goods-in-taiwan/report
    Global Britania (2016). Definition ‘One child policy’. Retrieved 2016, from Global Britania
    Investopedia (2017). Definition ‘Dual Income, No Kids’. Retrieved 2017, from Investopedia: http://www.investopedia.com/terms/d/dinks.asp
    Pbworks (2016). WP 1 - Analysing Consumption Patterns and Lifestyles. Retrieved 2016, from Pbworks:
    Perreau, F. (2014). The Consumer Factor. The Consumer Buying
    DecisionProcess http://theconsumerfactor.com/en/5stagesconsumerbuyingdecisionprocess/Accessed on 29 December 2014.
    Roberts, F. (2015). Taiwan: On the Verge of Luxury Greatness?
    Retrieved 2016, from luxurysociety: http://luxurysociety.com/articles/2015/12/taiwan-on-the-verge-of-luxury-greatness
    S. MCLaughlin (2013). Gaining and Losing Face in China:
    M. Triffin (2015). The Budgeting Secrets of Single-Income. LearnVest – Families Contributor for saving money
    Wang, J. (2014). Factors Related to Consumer Behavior on Luxury
    Purchasing in China . UTCC.
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    development towards Chinese Young Luxury Consumers, 113-140.
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    Worldmeters: http://www.worldometers.info/world-population/population-by-country/
    P. Xiao. (2008). Elite China: Luxury Consumer Behavior in China,
    Wiley, China
    Zhang, B., & Kim, J.-H. (2013). Luxury fashion consumption in China:
    Factors affecting attitude and purchase intent. Journal of Retailing and Consumer Services, 68-79.
    描述: 碩士
    資料來源: http://thesis.lib.nccu.edu.tw/record/#G0103266008
    資料類型: thesis
    顯示於類別:[應用經濟與社會發展英語碩士學位學程 (IMES) ] 學位論文


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