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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/118993


    Title: 公共外交塑造形象之研究:以俄國爲例
    Image Building In Terms Of Public Diplomacy: The Case Study Of Russia
    Authors: 林海麗
    Contributors: 王定士
    林海麗
    Keywords: 俄羅斯
    塑造形象
    社交媒體
    軟實力
    公共外交
    國家形象
    Date: 2018
    Issue Date: 2018-07-27 12:54:38 (UTC+8)
    Abstract: The purpose of this study is to investigate the manner in which Russian Ministry of Foreign Affairs employs social media in their image building activities. Over the past years, political events dramatically impacted brand “Russia” on world arena. The study also demonstrates that analyzing pubic diplomacy content enables one to identify the national image being promoted. It aimed to identify the main themes of social media accounts of Russian foreign ministry in Facebook and Twitter. Following that, the paper has made an attempt to answer what images of itself Russia transmits to international audience through social media during a new information “cold war.”
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    Description: 碩士
    國立政治大學
    數位內容碩士學位學程
    104461017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0104461017
    Data Type: thesis
    DOI: 10.6814/THE.NCCU.IMICS.009.2018.F05
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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