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    政大機構典藏 > 學術期刊 > Issues & Studies > 期刊論文 >  Item 140.119/122868
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/122868

    Title: Social Media and Regionalism in South Korean Voting Behavior: The Case of the 19th South Korean Presidential Election
    Authors: LEE, JAE MOOK
    Contributors: Issues & Studies
    Keywords: The 2017 Korean presidential election;regionalism;regionalist voting behavior;social media;social capital
    Date: 2018-09
    Issue Date: 2019-04-02 09:34:26 (UTC+8)
    Abstract: This study examines the moderating effects of social media use on regionalist voting behavior in South Korea. Analyzing the survey data conducted during the 2017 Korean presidential election, we test how social media functions in electoral processes, particularly with respect to region-based voting in the Korean electorate. The findings of this study reveal that social media use affects region-based voting behavior among the Korean electorate by connecting people with different regional backgrounds in online political communication. That is, social media use can create "bridging" social capital rather than "bonding" social capital in society. In this respect, results differ significantly from findings in the 2012 presidential election. In 2012, only the independent effects of social media existed with a liberal bias, without revealing interaction with regional dummies. These independent effects disappeared in 2017, and different kinds of social media were statistically significant only when they functioned as moderating variables for regional dummies. This implies that as the functions of social media in the Korean election process have evolved in more complexity, they now are able to affect progressive as well as conservative voters.
    Relation: Issues & Studies, 54(3), 1840006
    Data Type: article
    DOI 連結: https://doi.org/10.1142/S1013251118400064
    DOI: 10.1142/S1013251118400064
    Appears in Collections:[Issues & Studies] 期刊論文

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