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    Title: 情緒政治與2016年總統選舉
    Political Emotions and the 2016 Presidential Election in Taiwan
    Authors: 陳陸輝
    Chen, Lu-huei
    Contributors: 選舉研究
    Keywords: 情緒;總統選舉;臺灣
    emotions;presidential election;Taiwan
    Date: 2018-11
    Issue Date: 2019-07-22 14:41:45 (UTC+8)
    Abstract: 本研究分析情緒如何影響選民的投票選擇,我們運用2016年總統選舉後執行的「臺灣選舉與民主化調查」(Taiwan's Election and Democratization Study, TEDS)資料,檢視民眾對於三位主要候選人的政治情緒,對於他們投票行為的影響。過去的研究指出,一些像是希望或驕傲的正面情緒,以及諸如憂慮或恐懼的負面情緒,對民眾意見或態度的形成具有重要影響。在2016年的總統選舉中,並無現任總統參選的情況下,民眾在展望未來、回推當下之後,定將仔細思索應該如何選擇他們未來的總統。從21世紀開始,有關情緒政治的相關研究愈來愈多,本研究從臺灣民眾對於2016年選舉中三位主要政黨候選人的政治情緒出發,說明因為對於民進黨提名人蔡英文女士的正面情緒多而負面情緒少,是她得以贏得大選的重要因素。而民眾對國民黨提名人朱立倫先生則是在三位候選人中具有最多負面情緒者,也因此讓他不受民眾青睞。本研究指出,未來在考慮解釋臺灣民眾在總統選舉的投票傾向時,也應該將政治情緒的角度納入。
    This study will examine how emotions might affect people's choice of vote. I will employ the 2016 Taiwan's Election and Democratization Study (TEDS 2016) to see how voters' emotions toward major presidential candidates affect their vote choices. Previous research argues that some positive emotions, such as hope and pride, and some negative emotions, such as anxiety and fear, might play critical roles in shaping citizens' opinions. For an open-seat presidential election, looking forward and reasoning back, voters employ hopeful and fearful emotions to make their voting decisions. As expected, voters with a fearful feeling toward Tsai Ing-wen are less likely to support her. We also find that those who are angry with Chu Li-luan tend not to vote for him. Emotions shed some light on our understanding of voting behavior in Taiwan.
    Relation: 選舉研究, 25(2), 31-53
    Data Type: article
    DOI 連結: https://doi.org/ 10.6612/tjes.201811_25(2).0002
    DOI: 10.6612/tjes.201811_25(2).0002
    Appears in Collections:[選舉研究 TSSCI] 期刊論文

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