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    Title: 以正向心理理論觀點探討保險業務人員管理之相關研究
    Applying positive psychology to insurance salesman management
    Authors: 魏筱昀
    Wei, Siao-Yun
    Contributors: 蔡政憲
    彭金隆

    Tsai, Cheng-Hsien
    Peng, Jin-Lung

    魏筱昀
    Wei, Siao-Yun
    Keywords: 正向心理學
    保險業務人員
    主動人格
    工作生活平衡
    生活滿意度
    倫理領導
    情緒智能
    工作績效
    保險通路屬性
    Positive psychology
    Insurance business personnel
    Active personality
    Work-life balance
    Life satisfaction
    Ethical leadership
    Emotional intelligence
    Job performance
    Insurance channels
    Date: 2019
    Issue Date: 2019-08-07 16:14:35 (UTC+8)
    Abstract: 本論文主要以正向心理學之理論架構探討保險業務人員管理之狀況,分為三篇研究來加以分析。第一篇研究以主動人格、工作生活平衡與生活滿意度為研究架構,透過問卷調查法,蒐集1,691份樣本來檢驗變項之間的脈絡,以結構方程模式之統計方法來分析,研究結果發現主動人格、工作生活平衡對生活滿意度具有正向顯著之影響,亦驗證工作生活平衡為主動人格與生活滿意度之間的中介變項。第二篇研究以倫理領導、情緒智能與工作績效為研究架構,同樣透過問卷調查法,蒐集有效樣本546份,並以結構方程模式之統計方法分析,研究結果發現倫理領導對情緒智能、工作績效皆有正向顯著之影響,情緒智能亦在整體架構中扮演中介角色。
    第三篇研究以第一篇研究為基礎,將有效樣本進行不同通路結構之區分,分成保險經紀人或代理人之業務員、金控集團之保險業務員與非金控集團之保險業務員三群,再各自進行分組迴歸分析,找出不同通路結構人員在主動人格、工作生活平衡與生活滿意度之間關係的調節作用,研究結果顯示不同通路結構確實在研究理論中發揮調節效果。本論文之三篇研究對於保險業務人員之工作心理與生活情緒有顯著之貢獻,對於保險實務界的業務人員之管理與領導措施有所啟示,針對未來保險業務人員之正向心理學應用發揮綜效。
    This dissertation, containing three articles, applies positive psychology to insurance saleman management.
    The first article uses active personality, work-life balance, and life satisfaction as the research framework. Through questionnaire survey, we collct 1,691 samples to investigate the connections among variables and employ structural equations to analyze the results. We find that active personality and work-life balance have positive and significant impacts on life satisfaction and work-life balance is an intermediary variable between active personality and life satisfaction.
    The second article uses ethical leadership, emotional intelligence, and job performance as the framework. We obtain 546 valid samples through questionnaire survey and use structural equations to analyze these samples. The results show that ethical leadership affect emotional intelligence and job performance. The effects are positive and significant while emotional intelligence plays an intermediary role.
    The third article, based on the first one, divides the effective samples by channels of brokers and agents, salesmen of bank holding companies, and salesmen of non-bank holding companies. We carry out regression analyses on each channel to investigate how distribution channels affect the relations among active personality, work-life balance, and life satisfaction. The results show that different channels play a mitigation role.
    The above three articles make significant contributions to the literatue about the psychology and life sentiment of insurance salemen. They also have practical implications to the management and leadership measures of salemen.
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    Description: 博士
    國立政治大學
    風險管理與保險學系
    100358503
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0100358503
    Data Type: thesis
    DOI: 10.6814/NCCU201900599
    Appears in Collections:[風險管理與保險學系 ] 學位論文

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