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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124905


    Title: 在台灣留學之西方國際生對台國家的態度改變研究
    Before and after: Non-Asian international students' perceptions of the nation brand Taiwan
    Authors: 寶琳娜
    Machado, Paulina
    Contributors: 蕭宏祺
    Shiau, Hong-Chi
    寶琳娜
    Machado, Paulina
    Keywords: 國家品牌
    跨文化遭遇交流
    非亞洲人的身份轉變
    旅遊經歷
    對台灣的看法
    千禧一代
    Nation branding
    Intercultural encountering exchange
    Transformed identities non-Asian
    Sojourning experiences
    Perception towards Taiwan
    Millennials
    Date: 2019
    Issue Date: 2019-08-07 16:41:57 (UTC+8)
    Abstract: This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan.
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    Description: 碩士
    國立政治大學
    國際傳播英語碩士學位學程(IMICS)
    106461017
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106461017
    Data Type: thesis
    DOI: 10.6814/NCCU201900307
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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