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    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/124905

    Title: 在台灣留學之西方國際生對台國家的態度改變研究
    Before and after: Non-Asian international students' perceptions of the nation brand Taiwan
    Authors: 寶琳娜
    Machado, Paulina
    Contributors: 蕭宏祺
    Shiau, Hong-Chi
    Machado, Paulina
    Keywords: 國家品牌
    Nation branding
    Intercultural encountering exchange
    Transformed identities non-Asian
    Sojourning experiences
    Perception towards Taiwan
    Date: 2019
    Issue Date: 2019-08-07 16:41:57 (UTC+8)
    Abstract: This article aims to realize the non-Asian international students' contrast in perception before and after having a studying/living abroad experience in Taiwan, by identifying the most frequent concepts extracted from in-depth interviews conducted to non-Asian international students across the country. Therefore, this research provides helpful insight into the key themes to use in order to attract international students and ultimately promote the nation brand Taiwan.
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    Description: 碩士
    Source URI: http://thesis.lib.nccu.edu.tw/record/#G0106461017
    Data Type: thesis
    DOI: 10.6814/NCCU201900307
    Appears in Collections:[國際傳播英語碩士學程] 學位論文

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