CultureLink: Multicultural Café/Lounge
Barreto, Javier Andrés Penalba
Javier Andrés Penalba Barreto
|上傳時間: ||2015-07-01 14:50:34 (UTC+8)|
The gradual increase of foreigners and locals learning foreign languages in Taiwan is evident. The number of foreign residents in the country has increased in the last 8 years to almost 3.5 times from around 27,000 in 2006 to more than 92,000 in 2014. As the country quickly opens up to foreign cultures, cultural barriers still remain an issue. Tearing down cultural barriers between foreigners and locals seems like an ideal. Unfortunately, not many places offer alternatives to address this issue.
CultureLink is a café/lounge that comes as a solution to this problem, offering a suitable platform endorsing cultural expression and exchange between foreigners and locals interested in other cultures, allowing them also to practice a newly acquired language outside a classroom setting through interactive activities and events. CultureLink’s first establishment will be located in the city of Taipei.
Our revenue sources are based on both products sold within our establishment and arranged cultural events and services. Products will include food such as sandwiches, salads, and desserts, and beverages like coffee, beer, and wine. Our cultural events and services will include karaoke, dancing lessons, language courses, movie nights, multi-cultural nights, and a buddy program.
Our key success factors comprise promoting interaction between locals and foreigners, having a high degree of community involvement, enhancing the customer experience, and a continuous improvement mentality. Our financial analysis proves the project to be profitable and desirable under its assumptions.
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