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    政大機構典藏 > 傳播學院 > 新聞學系 > 期刊論文 >  Item 140.119/78251
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/78251


    Title: A CROSS-CULTURAL COMPARISON OF SELF-MONITORING
    Authors: Gudykunst, William B.;Nishida, Tsukasa;Leung, Kwok;Gao, Ge;Bond, Michael H.;Wang, Georgette;Barraclough, Robert A.
    汪琪
    Contributors: 新聞系
    Date: 1989-06
    Issue Date: 2015-09-03 16:18:22 (UTC+8)
    Abstract: This study examined the goodness of fit of three alternative models of self-monitoring to data collected in five cultures (two individualistic and three collectivistic cultures) and the influence of individualism-collectivism on self-monitoring. It was predicted that the 18-item unidimensional self-monitoring scale is the best fit among the three and individualistic cultures exhibit higher self-monitoring than collectivistic cultures. Data were collected from respondents in the United States, Australia (individualistic cultures) and Japan, Hong Kong, and Taiwan (collectivistic cultures). Results supported the predictions. The data suggest, however, that it is necessary to develop self-monitoring measures which are sensitive across cultures.
    Relation: Communication Research Reports, 6(1), 7-12
    Data Type: article
    DOI: http://dx.doi.org/10.1080/08824098909359826
    Appears in Collections:[新聞學系] 期刊論文

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