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    政大機構典藏 > 政大學報 > 第33期 > 期刊論文 >  Item 140.119/83957
    Please use this identifier to cite or link to this item: http://nccur.lib.nccu.edu.tw/handle/140.119/83957


    Title: Predicting Consumer Brand Choice from Distance Relations: A Laboratory Study
    Authors: 黃俊英
    Huang, Junying
    Date: 1976-05
    Issue Date: 2016-04-06 13:21:39 (UTC+8)
    Abstract: The study tries to relate consumer brand choice to the ideal-stimulus distance in a laboratory experiment. Four distance models are used to derive the ideal-stimulus distances. The results show that all four models seem to be capable of predicting with reasonable accuracy the consumer brand choice in a two-choice task.
    Relation: 國立政治大學學報,33,1-9
    Data Type: article
    Appears in Collections:[第33期] 期刊論文

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