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    題名: 2000年台灣總統大選報紙負面競選廣告內容分析
    作者: 黃睿迪
    貢獻者: 鄭自隆
    黃睿迪
    關鍵詞: 負面競選廣告
    總統選舉
    競選廣告
    政治廣告
    內容分析
    negative campaign ad
    日期: 2001
    上傳時間: 2016-04-15 16:01:27 (UTC+8)
    摘要: 本文在整理文獻研究之後,將1.候選人角色;2.大選時間因素;3.廣告類型與廣告表現三者做為切入研究問題的起始點,並據之發展相關研究假設與應用之統計方法。另外,研究方法則採用內容分析法,以了解負面競選廣告的使用情形和趨勢,文中並依相關統計方法與規則進行前測檢定與分析,務求符合客觀一致之精神。
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    描述: 碩士
    國立政治大學
    新聞學系
    資料來源: http://thesis.lib.nccu.edu.tw/record/#A2002001097
    資料類型: thesis
    顯示於類別:[新聞學系] 學位論文

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